Letter of Consent

It was quite hard to get permission to use the Look At Me Now instrumental in our video due to the way that the only way we would be able to get hold of Chris Brown himself was through Twitter. It took quite long to actually get a reply from Chris Brown due to he must be very busy, being known worldwide and being on of 

the most famous R & B singers. So instead we decided to contact him over Twitter.

 

xAJ94x Adnan

@chrisbrown Hey man,i just wanted to ask if we could use your sound track of Look At Me Now for our A2 Media project thanks for your time.

 

Trailer of Look At Me Now Remix

This is our trailer of Trailer of Look At Me Now Remix - Tignatius feat. SK & Tinie Turban by our media group Ignation Records

Music Artwork Analysis/Research

Disc-Overy - Tinie Tempah (Artwork Analysis)

Tinie Tempah's debut album called the 'Disc-Overy'. Has a unique universal design that catched my eyes wanting me to buy & listen to the album. It has Tinie Tempah as the dominant image with his signature Ray-Ban sunglasses, Rolex watch, Catholic religious beads & a ring on his pinky. This is done to promote the artist's style of clothing, his trademarks. The use of font on the album for 'Tinie Tempah' & 'Disc-Overy' also has a unique design that are very rare to be use in Music Artwork. The colours, spotlight on Tinie Tempah holding the world's famous landmarks to show his 'Disc-Overy' of making music aimed for the world to hear. To become a worldwide mainstream selling artist. The other stand out features on his album cover is the use of the special effects which are very cleverly done. As it shows so much artistic characteristic or creative picture to represent Tinie as a creative & unique rapper from the UK.

Music Artwork similarities

Name of the artist

Name of the song

The size of the artwork length & width

Dominant image

Stand out colours & unique designs to intrigue the target audience/listeners

Changes into our music video

During our Project, we did come across some changes with our music video. We changed some of the video clips along with a minor audio change. At first we filmed Sohil's scenes in 2 locations, which wasn't enough as we figured out the length of Sohil's rap is long and we needed variety in it. With Arjuns and Ignatius's filmed, we wanted to make each rapper equal, as it would make the music video look odd and unfair. Sohil filmed his park in the graffiti park and the tunnel. He also filmed it with a girl next to him, which also did not go well, so we decided to remove any girls in Sohil's rap and keep them in Arjun's and Ignatius's scene. This was because Sohil represents Money, Car's, wealth etc and the original scenario with the girls did't look right. So we've now changed his part, now it is updated looking much better and blending in with the whole video. We also changed some minor audio sounds, by increasing the bass of the song (long at me know by Chris Brown instrumental) and adding a few sound effects like, breaking glass, racing car effect and voice overs.
Changes shown below on colour correction:

Normal Colour Correction above

1st Colour Correction Choice in Green shown above

Changes to our colour correction below:

Without Colour Correction

Colour Corrected in purple

Production Logo



Screenshot of our final & current Ignation Records Logo for our Music Video. We chose the colour purple to fit the rest of the mood & style of the Music Video which has the colour of purple as the dominant colour throughout the video.Designed by Ignatius and i,created by Ekjot using the latest versions of Cinema 4D (for text and colour) and Adobe After Effects CS5 (For Flares and shake animations). We used 2 programes to make this logo as said. Each programme provided us with different choices and ideas for a production logo and we came up with this original and unique method.

Editing Techniques

It is extremely important to make sure that you get the right camera shots, mise en scene and sounds but when developing a music video/film, powerful editing techniques are just as crucial. An example of 3 different editing software's our group are using is shown below

Sony Vegas Pro 10 is a professional HD video and Audio editor. It provides users with similar abilities that are also used on Adobe Premiere CS5 and Final Cut Pro, but are offered in different and unique ways. It allows users to cut, add filters, distort, and transform most supported video and sound files. It can support video files from AVI, MP4, MPEG, MTS etc and along with many sound/image files. Although it provides users with filters and effects, the main idea of this program is to put together a film or any type video into a nice sequence, although it is quiet popular for colour correction. Mojority of films can run just from using sony vegas pro, but if you were to expand it, to increase your grade, then you would need to use other software's that can offer extremely powerful options. In our case, we did just that.

 

Adobe After Effects is the future technology for extremely powerful graphical effects. We used this powerful software to develop our music video to another level. We did this by creating some cool effects, such as lighting, concrete crack, fireball, windscreen crack, optical flare lights etc. These effects gave majority of our video eye catching and entertaining to the audience. It is also an advantage as it may surprise the audience that doesn't expect it and it is most likely to become more popular as the future of music videos now use good quality software's to make effects rather then filming them live. So we used after effects to add these new features it provides us and we are taking full advantage of technology, which may eventually increase the chance of getting a better grade by using fancy effects.

 
Our final software was Adobe Photoshop CS5 which is a professional image editing software that allows users to develop or improve vector and bitmap images, either captured by a camera or copied from a website. When making a music video, we also need to create an album cover, along with all 4 parts that are expected from an album cover. So we used Photoshop make an ancillary based on our music video. We used  our own images, but we used the filter and tools provided in photoshop, such as the text tool, brush tool, blur and burn tool, filters and image adjustments like brightness/contrast.    

Screenshot taken of Sony Vegas Pro from my laptop

Screenshot taken from Adobe After Effects

Screenshot taken from Adobe Photoshop

Target Audience

The seven types of 4Cs in our Music Video are

The Explorer:

The main priority of our Music Video is to promote the rappers who are featured in the song. The Explorers will discover the style, flow & delivery of the upcoming rappers. Therefore they will discover new things & something that is different in terms of how the music has been Remixed according to each individual style of the rappers.


The Aspirer:

This Music Video will definitely attract the Aspirers because each of the featured rappers has their own image, style, charisma, fashion & persona. These are delivered by their flow, rhythm & delivery of the lyrics. Tignatius has the energetic delivery by using a strong hand gestures to deliver his lyrics & he also does breakdancing. His style of clothing is very stylish, flashy, in trend & therefore he represents himself very well & that he has a great respected status. SK has a very calm, cool & easy going style along with his own style of clothing that is different & very friendly middle class type compare to Tignatius & Tinie Turban. Tinie Turban has the status of upper class & act as a boss his style & fashion is his main priority & this will appeal to the upper class audience which is very rare for them to be appealed to this Hip-Hop/Rap genre song. This is the unique feature of our song & it is so different until our target is for the audience from all types to want to watch this Music Video.


The Succeeder:

This will appeal to this audience because our video has a main message of ‘Look At Me Now’ which is look at the artists goals, achievements & styles. They are also in control of whatever they are doing, very organised & they seek prestige to maintain their success.


The Mainstream:

Our Music Video will be appealing to the mainstream audience because of the origins of the song Look At Me Now by the worldwide mainstream artist Chris Brown. This already established popularity plus the unique & different style of upcoming rappers Remixed the song will definitely has a wide audience worldwide that will want to listen & see the Music Video.




The target audience for our Music Video is very wide & mainstream this is because Look At Me Now song by Chris Brown has a massive impact of popularity worldwide. The genre of this song is old school Hip-Hop/Rap & this genre is currently at their best in the mainstream music industry. The age is mostly from 13-35 with (according to the Youtube Viewers Statistics) the majority of the viewers are female with 60% & male only 40%. This is because the tune & beat of the song really gets the females attention because of the style & showing off the skills that the male rappers showed in the Music Video. The target audience mostly will live all over the world, with majority are middle class B & upper class A but also with the rest of the demographics class such as lower middle class C1, C2, D & E people (students).