Target Audience

The seven types of 4Cs in our Music Video are

The Explorer:

The main priority of our Music Video is to promote the rappers who are featured in the song. The Explorers will discover the style, flow & delivery of the upcoming rappers. Therefore they will discover new things & something that is different in terms of how the music has been Remixed according to each individual style of the rappers.


The Aspirer:

This Music Video will definitely attract the Aspirers because each of the featured rappers has their own image, style, charisma, fashion & persona. These are delivered by their flow, rhythm & delivery of the lyrics. Tignatius has the energetic delivery by using a strong hand gestures to deliver his lyrics & he also does breakdancing. His style of clothing is very stylish, flashy, in trend & therefore he represents himself very well & that he has a great respected status. SK has a very calm, cool & easy going style along with his own style of clothing that is different & very friendly middle class type compare to Tignatius & Tinie Turban. Tinie Turban has the status of upper class & act as a boss his style & fashion is his main priority & this will appeal to the upper class audience which is very rare for them to be appealed to this Hip-Hop/Rap genre song. This is the unique feature of our song & it is so different until our target is for the audience from all types to want to watch this Music Video.


The Succeeder:

This will appeal to this audience because our video has a main message of ‘Look At Me Now’ which is look at the artists goals, achievements & styles. They are also in control of whatever they are doing, very organised & they seek prestige to maintain their success.


The Mainstream:

Our Music Video will be appealing to the mainstream audience because of the origins of the song Look At Me Now by the worldwide mainstream artist Chris Brown. This already established popularity plus the unique & different style of upcoming rappers Remixed the song will definitely has a wide audience worldwide that will want to listen & see the Music Video.




The target audience for our Music Video is very wide & mainstream this is because Look At Me Now song by Chris Brown has a massive impact of popularity worldwide. The genre of this song is old school Hip-Hop/Rap & this genre is currently at their best in the mainstream music industry. The age is mostly from 13-35 with (according to the Youtube Viewers Statistics) the majority of the viewers are female with 60% & male only 40%. This is because the tune & beat of the song really gets the females attention because of the style & showing off the skills that the male rappers showed in the Music Video. The target audience mostly will live all over the world, with majority are middle class B & upper class A but also with the rest of the demographics class such as lower middle class C1, C2, D & E people (students).