What we have learnt from the research of the textual analysis

The main thing our group has learnt from the Textual analysis is how other music videos get the audience to watch there videos. We learnt that in order to attract a certain group of people, we need our music video to have constructive story line flow or a certain singer/rapper representing something.

That's why we decided for each of the rappers to be based on different things such as when SK was rapping as he said "Buy me an AK" you could actually see gunshots with the glass cracks to actually help the audience understand what type of AK he meant. In our music video we had three rappers, Tignatius, SK and Tinie Turban. Tinie Turban represented his religion, SK represented his wealth and Tignatius represented his dancing talent.

We noticed that this is the main way to catch the audience's attention the way that this is what depends on whether people would actually watch and listen to you music video's and would want to buy our song's. We also learned to make the music video different to others, as many look identical to one another, which makes it boring to watch and listen to. We also used our 3 rappers to develop their own lyrics to the look at me now beat, as this is also unique and different to existing videos. We didn't want to copy others, the way that when they make a cover to a song they will usually rap the exact same lyrics as the original artists who actually make the song, this happens quite often.

We wanted to make our music video differently so we all sat down and wrote our lyrics by our self which didn't really make it that boring for people to watch the video. The final thing i learnt from my three textual analysis was how a music video is meant to be structured. We didn't want to make our video look crazy with a lot of effects so we stayed at a minimum. We kept comparing our music video to others such as the main version of Look At Me Now - Chris Brown.

We also learnt how structure, manage audio and visualize effects on parts of the music video which look suitable to edit. So we didn't want to go over the top and add millions of visual effects, as we learnt to keep a balance by looking at existing music videos and comparing ours to others.